Privacy Policy
This Policy is provided by Ariana Exchange Pty Ltd (ABN 64 605 127 115) and describes our collection, use, storage, and disclosure of your personal information when you use our website. Ariana Exchange Pty Ltd recognises the importance of safeguarding the personal information of its customers using our services. We are bound by the Australian Privacy Principles (APPs), established under the Privacy Act 1988 (the Act).
Information we collect We collect and process personal information in three ways:
Information you give us Personal Information When you use the Ariana Exchange Services, including our digital currency exchange services, we may ask for information about you. This may include your name, date of birth, home address, billing address, office address, e-mail address, the form(s) of identification you provide (e.g. passport or driving licence) and the personal information contained within those forms of identification, mobile telephone number, landline telephone number, credit or debit card information, other payment details, such as your bank account information, and cryptocurrency wallet details. Failure to provide the information we require may result in us not being able to process the transaction and proceed with the order.
Information we collect from your use of our services We may collect information about you, the Ariana Exchange Services and how you use them. This could include:
Transactional information about our Services, including digital currency transactions, conversions, wallet transfers, and how you use them.
Information you share with us when you contact us for any reason either in writing, by phone or by any other means. This may, for example, be in-store at one of our branches, through our contact centres, online services or through social media.
Content you post on our websites, including personal descriptions, photographs and videos.
Information when you take part in promotions, competitions or surveys.
Details of your visits to the Online Services. This includes page interaction and Online Services site activity, including which website you came from, pages you viewed during your visit, and the page you viewed immediately after you left.
Data collected by cookies and corresponding technologies, together with the personal information we have collected.
Location information, for example, your IP address, registered beacons or GPS (geo-location) signals. We may use your exact geo-location when you have consented to it.
Your marketing preferences.
CCTV images from equipment in place at our stores and ATMs for the purposes of prevention and detection of crime and public safety.
Information we receive from third parties We may also receive information from third parties. This may include:
Non-personal information used to supplement existing information, such as demographics and affluence metrics (e.g. social-demographic groupings through matching postcode information).
Information about you from other sources with whom we work closely to provide our Service to you, including third-party payment and delivery service providers, identity verification and fraud prevention services.
How we use the information we collect We may use your information for the following purposes:
Collecting payment, processing and fulfilling your order, providing order tracking facilities, or otherwise providing you with the information, products and services you may request from us.
Complying with our legal and regulatory obligations (including fraud prevention, anti-money laundering and sanction screening). This may include checking the information you provide to us against information from other sources.
Enforcing any contract entered into between you and us for our Services.
Contacting you (including by email or SMS) with marketing messages according to your preferences.
Providing you with any alerts, in-app messages or other messages you have registered to receive.
Providing you with service messages, notifying you about changes to our Services or changes to our terms, conditions and policies.
Improving customer experience and our quality of service.
Data analysis to allow us to derive insight and to help make our Services personalised and relevant, as well as to develop our business processes, products and services.
Enabling us and third-party websites to display relevant and targeted advertisements, based on previous behaviour, purchases, or any other relevant information.
Facilitating digital currency transactions, including buying, selling, and exchanging cryptocurrencies.
Providing secure storage and management of cryptocurrency wallet information.
Ensuring compliance with financial regulations related to digital currency exchange services.
Information we share We may disclose your personal information to any member within our own group. We do not share personal information with companies, organisations or individuals outside of Ariana Exchange for marketing purposes or otherwise, nor do we sell your personal information. The only time your personal information may be shared with a third party is if:
We have your prior consent to do so.
We are processing information externally, through a trusted business partner, based on Ariana Exchange’s explicit instruction and in compliance with our Privacy Policy, confidentiality and levels of security.
We are using a third party to send targeted advertisements, using an identifier such as an email address or site cookies.
We are under a duty to disclose or share your personal information to comply with legal obligations or to enforce our conditions of sale and other agreements.
Retention of Personal Information We only retain your personal information for as long as necessary to use your information as described above or to comply with our legal obligations.
Security and Storage We have several security measures in place to protect your personal information. However, when transmitting personal information over the internet, please bear in mind that no transmission over the internet can ever be guaranteed secure.
Cookies We use cookies to improve our Website and make it possible for Ariana Exchange to identify some of your preferences. You may refuse to accept cookies by adjusting your browser settings.
Links to Third Parties Our Website may contain links to other websites with their own privacy policies. We cannot accept responsibility for such policies.
Changes to Our Privacy Policy Any changes to our Privacy Policy will be posted on our website. Please check our Privacy Policy from time to time to take notice of any changes.
This policy was last updated on 04/03/2025.